Our Progress

Tracking our impact on sustainable tourism across Canada

2025 Impact Summary

70%

Carbon Reduction Goal

Achieved 70% of our 2030 carbon neutrality target

80%

Business Certification

500+ businesses certified, targeting 625 by year-end

60%

Protected Areas

150 areas protected, expanding to 250 by 2026

85%

Job Creation

10,000+ sustainable tourism jobs created nationwide

Journey to Sustainability

2015-2020: Foundation & Growth

Completed: Established certification framework, certified first 100 businesses, reduced initial carbon footprint by 25%.

100 Certified Businesses 25% Carbon Reduction 2,500 Jobs Created

2021-2023: Acceleration

Completed: Scaled certification program, launched technology platform, expanded into Indigenous tourism partnerships.

350 Certified Businesses 50% Carbon Reduction 7,500 Jobs Created

2024-2025: Current Focus

In Progress: Advancing toward carbon neutrality, expanding certification reach, implementing AI-powered assessment tools.

500+ Certified Businesses 70% Carbon Reduction 10,000+ Jobs Created

2026-2030: Carbon Neutrality

Target: Achieve complete carbon neutrality across all tourism operations, certify 1000+ businesses.

1,000 Certified Businesses 100% Carbon Neutrality 25,000 Jobs Created

Key Impact Areas

Environmental Protection

2.5M Tons CO₂ Reduced
150 Protected Areas
85% Waste Reduction

75% progress toward 2030 environmental goals

Community Development

10,000+ Jobs Created
75 Communities Supported
$500M Economic Impact

68% progress toward community empowerment goals

Industry Transformation

500+ Certified Businesses
95% Satisfaction Rate
40% Cost Savings

82% progress toward industry transformation targets

Regional Impact

British Columbia

125 Certified Businesses
35 Protected Areas
78% of regional goals

Alberta

85 Certified Businesses
22 Protected Areas
65% of regional goals

Ontario

145 Certified Businesses
42 Protected Areas
82% of regional goals

Quebec

95 Certified Businesses
28 Protected Areas
71% of regional goals

Atlantic Provinces

50 Certified Businesses
23 Protected Areas
60% of regional goals

Annual Impact Reports

2024

Sustainability Impact Report

Comprehensive analysis of our environmental and social impact across all programs and partnerships.

500+ Certifications 2.5M Tons CO₂ Reduced 10,000+ Jobs
Request Report
2023

Growth & Innovation Report

Detailed overview of program expansion, technology implementation, and partnership development.

350+ Certifications 1.8M Tons CO₂ Reduced 7,500+ Jobs
Request Report
2022

Foundation Year Report

Establishment of certification standards, initial program rollout, and early impact measurement.

200+ Certifications 1.2M Tons CO₂ Reduced 5,000+ Jobs
Request Report

2030 Vision & Goals

Carbon Neutrality

Achieve 100% carbon neutrality across all tourism operations by 2030

70% Complete

1,000 Certified Businesses

Scale our certification program to include 1,000+ tourism businesses

50% Complete

25,000 Green Jobs

Create 25,000 sustainable tourism jobs across Canada

40% Complete

Join Our Progress

Be part of the sustainable tourism transformation. Track your impact with our certification program.

Start Your Journey